Our strategy to 2030
The RSPCA has a long and proud history at the forefront of animal welfare in England, Wales and internationally. For nearly 200 years, the RSPCA has been there for animals, and we'll remain dedicated to this cause, to 2030 and beyond.
Our vision
Our vision is a world where all animals are respected and treated with kindness and compassion. Our mission is to ensure animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect. Our strategy to 2030 will build on this strong platform as we look towards our 200th anniversary in 2024 and the years that follow.
Caring in a changing world
The world is changing at a rapid pace; from the growing climate emergency and the post-Brexit trade environment, to the recognition of loneliness in our society and the changing nature of how we live, work and interact, not least as a result of the COVID-19 pandemic. That's why we're introducing this bold, ambitious strategy - to put ourselves in the best possible place to improve the lives of even more animals.
Our bold ambitions to 2030
Reduce animal neglect and cruelty by half
Stop illegal puppy and kitten trading
We can't do it alone
We know that in order to create a world where all animals are respected and treated with kindness, we need governments, civil society, businesses, communities, families and individuals to share our passion for positive change. From our animal rescuers and carers to our volunteers, from those who donate money or help raise awareness, to those who lead the change through their own acts of compassion, we are all in this together.
We will continue to work tirelessly to rescue and care for animals in need, inspire kindness and compassion, and change attitudes, behaviours and laws.
We can't do it alone
We know that in order to create a world where all animals are respected and treated with kindness, we need governments, civil society, businesses, communities, families and individuals to share our passion for positive change. From our animal rescuers and carers to our volunteers, from those who donate money or help raise awareness, to those who lead the change through their own acts of compassion, we are all in this together.
We will continue to work tirelessly to rescue and care for animals in need, inspire kindness and compassion, and change attitudes, behaviours and laws.